Share more information about Chicago Booth through an interactive experience with people entering the Harper Center—the main building of the business school.
The Harper Center is unlike any other building on the University of Chicago campus. While Booth is linked to the University on a grander level, it has its own rich history and legacy, as well. There are important pieces of information, history, news, and events worth sharing with those passing through the Harper Center.
An interactive touch screen was to be placed at the entrance of the Harper Center. Content for the screen included a welcome from the deans, a directory, local attractions, a timeline of Booth history, and news and events. At a later time, information about Booth’s expansive art collection—composed of more than 500 pieces, and housed within the Harper Center—will be added. The experience needed to be inviting and engaging for users passing by the screen. It should clearly share the information while providing a deeper interest in Booth on an intellectual and interactive level.
Initially, a planning document was developed to organize the information to be represented on the wall and plan the user experience. Using inspiration from the architecture of the building and style elements from the Booth brand, a systematic user experience was create sharing the information within a series of windowpanes. Each section was a windowpane that expanded when selected. Through the windows, large-scale images could be seen representing the school and the Harper Center. Each section used similar behaviors and actions to provide the user consistency, and ultimately, setting expectations of how to interact with the piece.
The timeline in “Booth through the Years,” however, had a more unique experience than the other sections which provided the user a more entertaining experience. Rather than creating the timeline as a linear structure, it was designed to be layers within a wheel. Each layer represented an individual category, and each line cutting through the wheel represented a year. When there was an event in a specific year it was filled in with a solid color to signal interaction (view an example).
This project was on an extremely abbreviated timeline, so I did not do the extensive research in person that I would have liked. I was able to view videos and images of similar projects, but I did not visit any in person. Furthermore, the developer worked separately in a coding language I was not familiar with (Django), so I think there were a few missed opportunities to expand on the interactive experience through a more collaborative process. Aside from the things I might have changed, this was an interesting experience to prepare me to confidently jump into anything unfamiliar.