Each year the Full-Time Admissions Team releases video profiles of current students for prospective students to get an inside look at students attending Chicago Booth. Through researching metrics from the previous year’s profile microsite, I restructured the site to increase traffic and visibility. Furthermore, I created a print piece to share at information sessions to drive prospective students to the microsite.


Student Profiles, Chicago Booth

Student Profiles, Chicago Booth


Student Profiles, Chicago Booth